Dan on The Year of the Peer Podcast

“It’s almost like there wasn’t really a language around peer groups, there wasn’t a narrative for it, they didn’t know really what it was or how to access it.”

Circles considers Leo Bottary one of our “comrades in arms.” His 2016 book, co-authored with the then CEO of Vistage, offers best practices for harnessing “The Power of Peers.” He declared 2017 “The Year of the Peer” and has been travelling the Globe and recording interviews with leaders who tell their stories about the peer teams that helped them succeed.

Recently, Leo interviewed Circles CEO Dan Hoffman via video conference for an episode of his Year of the Peer podcast. Their conversation went into depth on their shared mission, how to make people present in team meetings, being deliberate about peer support and how they both want to spread the word on peer groups and make them accessible all over the world.

Click here to have a listen to the podcast or watch the video over at leobottary.com.

Below are some of the main points.

How Dan was drawn to the idea of peer groups

“We learn better in circles than we do in rows. When I reflected on my own learning journey I thought about all of the coaches and the consultants and the courses that I had subscribed to and got help from as I learned to be a CEO. My peer group though, and I very fortunately had a YPO peer group for most of that time, was one of the most impactful and most important.”

“The thing that I loved more than anything in .. building a business was the learning journey, both my own, and also creating a culture of learning at work. I set off to start studying learning, working on learning and development, as well as chasing that feeling, and that led to the project at Circles.”

How Leo makes the most out of everyone’s experience

“What I’ve found, and I’ve said many times, when I started not only being a student but also an instructor in graduate school, is that we’ve got all of these these very experienced people in the room. It was really different from the learning experience growing up where you have somebody at the front of the class and they’re just talking at the students … here you’ve got all this intellectual capital in the room and in my view as an instructor, if I’m doing my job well, I’m going try to create the environment where they learn the most from one another, second from the material, and whatever I can add, great.”

Dan’s mission for Circles

“Our mission is to make it easy for people to connect deeply, learn and grow together.”

“Part of my mission has [also] been to take that feeling, that fire that does exist, for about a hundred thousand CEO’s across Vistage, EO, YPO and some of the other groups, and ask the question, why doesn’t everyone in the world have this? Why can’t this circle idea be a structure that really helps people of all walks of life learn together and move forward in their lives?”

How process drives presence

“Everyone’s face is in a circle, and you’re in the middle when the focus is on you. There’s nowhere to hide. You know you’re gonna get called on and it’s producing a very different video meeting experience from what people are used to. There is no multitasking and there’s a focus on being present.”

“Process and the right mix of ingredients for the right case does produce this experience of a deep and safe space and opening up that’s very powerful, and it produces it fairly consistently.”

Why Leo wrote The Power of Peers

“One of the reasons for writing the power of peers, which was published back in 2016, was this idea of how is something that works so unbelievably well for so many people used by so few, when you really look at the broad landscape of it, whether it’s CEOs or business leaders at all different levels.”

“We conducted a number of focus groups where we asked people what the ways they might think about learning. They’d name fifty things -books, executive development programs, go to business school- before they ever got to ‘oh, join a peer group!’ It’s almost like there wasn’t really a language around it, there wasn’t a narrative for it, they didn’t know really what it was or how to access it. It’s so not top of mind.”

Simply by turning up, Dan and Leo are a testament to the power of peer groups. They bonded over their shared passion for peer groups, and here they are, keeping the community alive and helping each other as peers. Thankfully, they did more than just turn up and are spreading the word on how learning with a community trumps going it alone in business and in life.

Leo’s Year of the Peer Podcast and Circles share a common goal; converting non-believers to the power of peers. As Leo remarked, “my hope is that with more conversations like the one we’re having now, people will seek out how to have more circles and how to make sure that the circle they have is the right one for them for helping them in their lives and allowing them to help others.

For more, check out the podcast here.

Show Up, and Open Up

Show up, and open up. It may sound simplistic, but that’s basically the recipe at Circles.

The guided peer groups we run help you explore the challenges you face in life, both personally and professionally, by tapping into what amounts to a universal experience.

“As long as there have been people on this earth, they’ve sat in a circle,” says Jonathan Hefter, the chief guide at Circles. “We’re simply doing it with some great technology and an agenda and a really clear mission.”

Jonathan has spent more than 20 years in business training and learning, drawing on a right-brain, left-brain mix of operations experience and creative peer facilitation. He rattles off the tenets of Circles with an obvious passion, exuding a belief that he’s helping the world become a better place one video conference call at a time.

But he makes it clear that a circle is much more than a conference call. It’s a community, and it’s his job to make sure the people in that community feel safe enough to open up. 

Jonathan, who worked for Circles founder Dan Hoffman years ago, has plenty of experience getting people to open up. He runs wilderness experiences and men’s retreats in the Berkshire Mountains of western Massachusetts, where men from various backgrounds can sit in a circle and talk about their deepest troubles. Jonathan is now successfully implementing this approach to Circles with one key difference, the technology.

The human element is still at the core of circles meetings though. The key, as Jonathan puts it, is to create a safe space where people can feel like they’re able to share. Just don’t call it group therapy.

“It’s not therapy,” he says. “It’s therapeutic.”

The secret to a great circle is having deeper conversations than most people are used to having at work. People need to feel they are in a psychological space where they can be vulnerable, and vulnerability is crucial to people feeling like they can go deep.

So, how does he do it? One way is by establishing norms, like ensuring each participant starts the circle being willing to open up. Another is ensuring that they cut right to the chase. In the first meeting, for instance, participants don’t go around the circle spouting off their resumes.

“I’d much rather hear about the last time when a deep, meaningful conversation happened in your life,” Jonathan says. “Or, better yet, why are you interested in Circles? Tell me what you want to get out of this.”

The potential number of answers is infinite, and the circle organically follows the discussion where it needs to go, while the guide, and the meeting platform’s timer feature, makes sure everyone gets equal air time.

Granted, Jonathan might not be your guide. But he knows how to pick them, and he has come up with a training program to make sure every guide can help every member get the most out of each circle.

The guides come from a variety of backgrounds — former coaches, a school administrator, a theater teacher — but the standout trait they all share is fundamental for Circles; knowing how to hold space. What that means is, Jonathan can train them on how to keep the circle on track and enforce the norms that have been established. But they all know how to speak from the heart and they all know how to tell a story. They keyword here is empathy. Importantly, they also know how to encourage others to do the same.

Because at its heart, Circles is about how the shared experiences of others can help make your life better. That means sharing stories, not advice. Studies show that sharing your challenge and how you worked through it will be more valuable than any traditional advice you can give someone.

“The question is how do we bring this into corporate America,” Jonathan says. “We have to tap into what all humans want. You want to belong, you want to know you’re not alone. You want safe spaces to get what you need so you don’t go home and pull your hair out.”

For more on how to not go home and yank at your hair, check out how Circles can get you together with your own personal advisory board.

“We all have something to learn, and everyone can teach you something,” Jonathan says. “Your life can be an endless journey of learning. And it’s supposed to be fun.”

In a world of physical distance, circles facilitate authentic human connection.

In a circle, 3-12 participants contribute equally, share openly, and push each other to act.

We spent years with academics and practitioners, honing best practices and building a technology platform. Our circles have helped scale peer learning, sustain manager and leadership development, move live training online, onboard new employees, support career development, teach collaboration, and build community.

We’ve been grateful for the support and the referrals from our large corporate partners, schools, and communities who have been hiring us to help design, facilitate and manage Circles programs.

In order to keep up with the interest in our system and technology, please help us understand your needs by answering a few questions.



Make human connections.

Get in touch to find out how you can get started.